Work, with kin.
Ecommerce founders do every job themselves. They're the buyer, the bookkeeper, the marketer and the one chasing the late shipment.
wurkkin builds the specialists they can't yet afford to hire: AI Specialists made only for ecommerce, each deeply trained for one job, who get on with it without being asked.
Built by someone who's done the jobs
Muhammad Omer
Founder
- In business
- 10 years
- First ecommerce brand
- At 16
- Businesses scaled
- 5, each past $20M a year
- Based in
- Istanbul, Turkey
- From
- Pakistan
Muhammad Omer started his first ecommerce brand at 16. Ten years on, at 26, he has spent his entire career in business: building companies, running operations, negotiating with suppliers and growing revenue.
Across a decade of operating and advising, he has scaled five businesses to more than $20 million in annual revenue each. That means owning the numbers that decide whether a business grows: margins, cash flow, inventory turns, supplier terms and the operating plan that holds it together. Growth at that pace shows exactly where time and money leak: the stock that runs out, the cash stuck on shelves, the work that waits on the founder.
wurkkin is what he wished those teams had: AI Specialists built only for ecommerce, each trained deeply for one job and doing it every day with precision, so the people running the business can spend their time on the decisions only they can make.
Originally from Pakistan, he now lives in Istanbul, Turkey, and is enjoying every minute of it.
Why wurkkin?
Work, and kin. The people you work alongside every day, who know how you do things and look out for the business when you're not there. That's what we want every colleague we build to feel like.
We started with inventory because it's where small stores lose the most money quietly: best sellers that run out, slow lines that eat cash, and an owner spending Sunday nights in a spreadsheet. Cathy, our inventory manager, is trained on 300+ live Shopify stores. Bookkeeping, marketing, sales and office management are next.
What we believe
Act first
Software that waits to be asked leaves the owner as the bottleneck. Our staff notice what needs doing and get on with it.
Ask when you want them to
Proactive is not the same as unsupervised. You decide what needs your OK and how often they check in, and code enforces your rules. Orders and payments always wait for a person.
Honest numbers
Every figure comes from your own data and is checked before you see it. When a colleague has to assume something, they say so.
Honest status
Live is live, soon is soon. We don't sell what isn't built.
Plain words
A busy owner should understand any message in seconds. No jargon, no dashboards to decode.
Fit the team you have
Our staff join your people, your suppliers and your way of working. You don't rebuild your business around them.
Get in touch
Questions, support, privacy and security
info@wurkkin.comPartners and agencies: see the partner program.
In the few seconds you've been here, that problem could have been solved.
Start with Cathy today: 7 days free, no credit card needed. Or join a waitlist for the rest of the team.