Stories from owners

“Honestly, wurkkin is killing it. You can tell Omer has a lot of experience in eCommerce. Instead of building another generic AI tool, he has taken all that knowledge and built it into these little minions that actually work for you. PROACTIVELY. Cathy is watching your inventory, figuring out what needs attention and bringing things to you before you even think to ask. And she does it around the clock. I'm genuinely excited to see what the rest of the workforce looks like.”

“Cathy is the kind of help every growing Shopify store needs. Inventory management is one of those jobs that never really goes away, and having someone constantly keeping an eye on things makes a huge difference. What I appreciate most is that she doesn't just show you numbers. She actually tells you what needs attention.”

“I've tried inventory apps, spreadsheets and even general AI tools to help manage stock. None of them really felt like having someone responsible for the job. Cathy is different. She knows our inventory, understands the supplier side and comes back with actual recommendations. That's a very different experience.”

“The idea of having an entire team of AI employees is what initially caught my attention. But Cathy is what made me understand the concept. She doesn't wait for me to remember to check something. She keeps track of things herself. I'm already looking forward to having the marketing and bookkeeping employees join.”

“The biggest challenge with inventory is that the problems are usually obvious only after they've happened. Either you've bought too much or you've run out of something important. Having Cathy look ahead and flag potential issues is incredibly valuable. It feels more like having an inventory manager than using another piece of software.”

“What I love about wurkkin is that I don't have to become an expert in another software platform. Cathy communicates in plain English, explains what's happening and gives me something actionable. I want technology that takes work off my plate, not something that creates more work for me.”

“I was particularly interested in how Cathy handles supplier lead times and reorder quantities. Those details are what make inventory management complicated in the first place. She actually considers how our business operates instead of giving us generic recommendations. That's what makes it useful.”

“One thing I really appreciate is the control. Cathy can prepare recommendations and order sheets, but I still make the final decision. I can also define how much she should be checking in with me. It gives me the feeling of having help without having to give up control of my business.”

“I think the pricing model is particularly interesting. You're not paying for another five seats or an expensive software subscription that everyone barely uses. You're paying for actual work being done. That makes a lot more sense to me as a business owner.”

“Cathy has made me rethink how much time we spend manually reviewing inventory. The fact that she's trained on hundreds of Shopify stores is also reassuring. She's not just learning what an inventory manager should do from a random prompt. There's clearly a lot of domain knowledge behind her.”

“The proactive part is the biggest differentiator. Most tools are reactive. You open them, look at a dashboard and decide what to do. Cathy flips that around. She does the reviewing and brings the important things to you. That's the kind of employee I want more of.”

“I'm waiting for Hana and Arjun almost as much as I'm enjoying Cathy. Having someone keep inventory under control is great, but imagine having someone keeping your books organised and another person looking after your inbox and calendar. For a small business owner, that's a pretty exciting proposition.”

“I like that wurkkin isn't trying to pretend one AI can do everything. Cathy has a specific responsibility and she's built around that job. I'd much rather have specialised employees who understand their work than one chatbot that claims to be able to do absolutely everything.”

“The morning updates are probably my favourite part. I don't have to spend the first part of my day going through multiple reports to understand what's happening with stock. I can see what needs attention and decide what to do. It's a much better way to start the day.”

“The weekly updates are something I really like about the concept. AI is moving so quickly, and the last thing I want is to subscribe to a product that becomes outdated in six months. Knowing that wurkkin is continuously improving the employees and the models behind them makes this much more interesting.”

“I keep thinking about how much easier running our business would be with a few more people taking ownership of specific responsibilities. Felix handling marketing, Kofi keeping up with sales leads, Arjun helping with bookkeeping. That's a team I would absolutely want. Cathy is a very promising start.”

“What stood out to me was that the agents aren't supposed to replace your judgement. They do the groundwork, monitor things, prepare decisions and involve you where necessary. That's a much more sensible way of bringing AI into a business. I don't need something making financial decisions behind my back.”

“I've always wanted to grow the business without proportionally growing the number of people I need to manage. That's what makes wurkkin interesting to me. You're essentially building a workforce that can take responsibility for the repetitive operational work, while I focus on growing the business. I'm excited to see how far this goes.”